Premiere Paddlesurf Privacy Policy


Premiere Paddlesurf understands that privacy is important to you and values your trust. This Privacy Policy ("Policy") explains how personal information about you is collected, used, and disclosed by Recreational Equipment, Inc. (Premiere Paddlesurf). Personal information covered by this Policy includes information that is collected when you sign up to become an Premiere Paddlesurf member, shop in our stores, use our sites, sign up for activities and events, or when you otherwise interact with us. We may supply different or additional notices of personal information practices specific to certain programs or activities.

Personal Information Collected


Personal Information You Provide. We collect personal information you provide to us. For example, we collect information when you create an account, become a member, create a profile, use the interactive areas and features on our site, make a purchase or rental, sign up for classes, events and recreational activities, and when you email, call, or otherwise communicate with us. The types of personal information we collect include, name, postal address, phone or fax number, email address, photo, account information (e.g., membership, credit card and online registration information), fitness condition and physical characteristics, demographic information and information about your interests and preferences.

Automatically Collected Information. We receive certain types of information automatically whenever you use our services or sites. For example, when your Web browser accesses our site, we obtain certain types of information, such as your IP address, the type of browser you use, access times, and the page you visited before visiting our site. We may also collect information about your computer's operating system and information about your usage and activity on our site.

Cookies. We automatically collect data using cookies. A "cookie" is a small data file that our sites transfer to your computer. We deliver these cookies and collect data on our sites, and we also use a third party agent to deliver cookies and collect data. We use the data we collect using cookies to help support the integrity of the registration and buying processes on our sites, retain your preferences and account settings, learn about your possible interests so we can personalize our marketing and information to better support your interests, and improve our sites and your experience. When you view a video on our site that uses Adobe Flash Player, a third party (Adobe Systems Inc.) may set a "flash cookie" on your computer. Visit Adobe Flash Player privacy and security to learn more about how Adobe Systems Inc. protects your privacy.

Web Beacons. We also collect information using Web beacons. Web beacons are electronic images that may be used on our site or in our emails. We use Web beacons to deliver cookies, count visits, understand usage and campaign effectiveness, and to tell if an email has been opened or acted upon.

Personal Information from Other Sources. We may also receive personal information about you from other sources and combine or link that with information we have about you.

Our Use of Personal Information

We use the personal information we collect about you for a variety of purposes, for example, to:

  • administer your membership and communicate with you about member benefits (such as your dividend balance and special offers only available to members);
  • provide and deliver products and services, process and complete transactions and send you related information, including purchase confirmations, invoices, updates, security alerts, recall notices and support and administrative messages;
  • respond to your comments and questions and provide customer service;
  • send you communications about Premiere Paddlesurf and partner products, services, offers, promotions, news, upcoming events, and geographically relevant information;
  • process and deliver contest or sweepstakes entries and prizes;
  • maintain and administer Your Premiere Paddlesurf Online Account;
  • maintain and display your Premiere Paddlesurf.com community profile; and
  • operate and improve our sites and services.

We may store and process personal information in the United States and other countries.

Sharing of Personal Information

We may share personal information about you outside of Premiere Paddlesurf and its affiliates, including as follows:

  • We may share personal information with third parties who complete transactions or perform services on our behalf.
  • We may make our postal mailing list and general shopping information available to selected companies we believe may offer products or services of interest to you.
  • The community section of our sites is designed as an open and public social community for connecting and sharing with other people. When you sign up you will be asked to provide certain information that will be displayed publicly along with photos, stories, posts, and other information you choose to provide in your profile.
  • We may also post or publish your information when you submit comments, stories, photos, and videos in connection with other areas of our sites.
  • Personal information may be shared as part of a corporate business transaction, such as a merger or acquisition of all or a portion of our business to another company, joint venture, corporate reorganization, financing or sale of company assets. It may also be shared in the event of insolvency, bankruptcy or receivership in which personal information could be transferred to third parties as one of the business assets in the transaction.
  • We may share personal information (i) to comply with laws or to respond to lawful requests and legal process, (ii) to protect the rights and property of Premiere Paddlesurf, our agents, members, and others, including to enforce our agreements, policies, and terms of use, or (iii) in an emergency to protect the personal safety of Premiere Paddlesurf, our members, our customers, or any other person.

Your Choices

You may opt out of receiving promotional emails from Premiere Paddlesurf by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as emails about your purchases, account, membership or our ongoing business relations.

You can choose to stop collection of data by cookies on our site. This may not affect third party "flash cookies" used in connection with videos you may view on our site. To manage and disable "flash cookies" set by Adobe Systems Inc., visit Adobe Flash Player privacy and security. If you choose to remove cookies or reject cookies, this could affect certain features or services of our sites.

Security of Personal Information

Premiere Paddlesurf endeavors to use commercially reasonable physical, electronic, and procedural measures to protect personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction while it is under our control.

Changes to this Policy

Premiere Paddlesurf may change this Policy from time to time. If we make any changes to this Policy, we will notify you by changing the "Effective Date" date above or as required by law.


Copyright © 2009-2016 Premiere Stand Up Paddle Surf. All rights reserved.
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