We’d like to give a little shout out to one our elite Paddlers that has been with us since the beginning. Jayson Campbell (15). For 2 years now Jayson has raced nearly every weekend in all the local races in SoCal. At 15 he is competing with some of the best in the sport with [...]

JD SUP surfin in Punta Mita, Mexico in our stealth 4way Stretch SP Surf Boardshorts. Thanks for the shot JD! Keep SUPin!

Team rider Chuck Glynn takes 2nd behind Connor Baxter at the 2012 Watermans Paddle for Humanity in Dana Point, California.

We are excited to announce that TC Paddle is now carrying Premiere. For all you East-Coasters check out TC Paddle http://www.tcpaddle.com or http://www.facebook.com/pages/TC-Paddle/295281807171154

Team SUPer Chip Bock won the overall SUP race yesterday at the Melbourne Beach Founders Day Pineapple Paddle SUP race on his 12’6″ C4. Congrats Chip! All that hard work and training is again paying off.

Chuck has spent the last 2 months in Hanalei surfing, SUP’ing and Foiling with some of the best in the world. Keep charging Chuck!

Terri taking a siesta after her 2nd place finish in the La Ventana Mexico SUP Race.

Jon EB represents Premiere at January 2012 Surf Expo

Team rider Terri Plunkett takes 4th in the 11 mile Parker, AZ paddle race. Good job Terri, you are always a force to be reckoned with. Now Terri is on a road trip with the girls headed to the Grand Canyon for some exciting paddling (possibly in teh snow). Stay warm T!

Premiere Rider Chuck Glynn wins the 2nd annual Another Dam Race in Parker Arizona this weekend. Chucks intense training has really proven to be effective as he continues to get faster and faster. Stoked for you Chuck Great Job!